12th July, 2003

'THE HULK' DIGIMASK ETOY DEVELOPMENT

Another Digimask^TM development has been commissioned by Universal Studios International to support the DVD release of the cult smash hit movie 'The Hulk'. Due to be on the shelves in November 2003, the PC installable package features a cut-down version of the Digimaskä Launchpad, enabling the user to create a fully animated and textured 3D representation of their own head from two digital photos.

The feature development, though, is the impressive Hulk eToy, in which the user can irradiate themselves with virtual gamma radiation! If they soak up enough radiation, they will see themselves transformed into the terrifying Hulk, displaying a real show of temper and smashing the virtual screen!

The Hulk eToys can be saved to the users' hard-drive and emailed to their friends. Recipients are then able to download their own package and become the Hulk themselves.

Developed in partnership with Digimask Ltd. for Universal Studio's International, the Hulk eToy is set to launch on UPI's partner websites worldwide and is available in five languages.