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COPYRIGHT NOTICE - Last Updated: May 30, 2001

Copyright 1996-2002 :)Smilie Ltd. All rights reserved.
All materials contained on the sites www.smilie.com and www.smiliegames.com (including without limitation all articles, text, images, logos, source, compilation, and design except where expressly identified) are copyright 1996-2002 :)Smilie Ltd. All rights reserved. :)Smilie Ltd. materials may not be copied and distributed for commercial or non-commercial purposes or for compensation of any kind without prior written permission from :)Smilie Ltd. If you have questions about these terms or would like information about licensing materials from :)Smilie Ltd., please contact us via telephone at +44 (0)1423 565808 or send email to webmistress@smilie.com. All information and materials on the :)Smilie Ltd. network of Web sites are provided "as is" and without warranty of any kind. The :)Smilie logo is a corporate trademark and brand identity and may not be used without express prior permission. All breaches of :)Smilie Ltd.'s copyright notice will be vigorously pursued.

PRIVACY POLICY - Last Updated: May 30, 2001

1. What personal information is collected?
2. :)Smilie's Online Store
3. Job Postings
4. A special note about children 12 years old and under
5. What about cookies?
6. What happens to the information provided?
7. Opt-out provision
8. Safeguarding your personally identifiable information
9. Review, correction and deletion of information from our files

:)Smilie Limited and its subsidiary companies respect the privacy rights of our online visitors and recognize the importance of protecting the information collected about you. We have adopted a corporate wide Online Privacy Policy that guides how we collect, store and use the information you provide, defining;

Exactly what personal information may be collected and by what means
Whether information is collected from children aged 12 and under
Who, if anyone, is collecting your personal information
How this information may be used, including, who-if anyone-it might be shared with
The consequences -if any-resulting from your refusal to provide personal information
How you can access and, if necessary, change the personal information a company maintains
How a company ensures data security, quality, and integrity
Where and how to ask questions or file complaints

What personal information is collected?
:)Smilie only collects personal information from our online visitors on a voluntary basis and only during (1) contests (registration or claiming a prize), (2) warranty registration and/or during customer support or technical service requests, (3) player match up services, (4) registration for games or special game-specific event participation, (5) marketing surveys and e-mail campaigns, (6) registration for membership on our sites; (7) when you order products on our Online Store; or (8) when you request services from third party service providers on our site. Information collected may include your name, e-mail address, phone number, home address and birth date. We do not require this information to obtain access to any of our sites; however, you will not be able to access areas that require registration.

:)SMILIE's Online Store
Visitors purchasing goods and services through our online store will need to provide a valid credit card number and expiration date, in addition to name, mailing address(es), phone number and e-mail address.

Job Postings
:)Smilie allows for the online submission of resumes. Please note that the personally identifiable information collected from a resume is not subject to this privacy policy. However, we want to assure you that any personally identifiable information obtained from your resume will be used solely for the purpose of accepting and evaluating a candidate's submission for a job posting. Whatever the purpose may be, we will only collect information to the extent deemed reasonably necessary to fulfil your requests and our legitimate business objectives.

A special note about children 12 years old and under
:)Smilie encourages parents to spend time online with their children. We urge parents to instruct their children to never give out their real names, addresses or phone numbers, without permission, when using the Internet. We recognize a special obligation to protect personal information obtained from young children. Therefore, with respect to children residing in certain jurisdictions, no information should be submitted nor posted to :)Smilie's online sites by children 12 years of age or under. In order for children 12 years old and under in such jurisdictions to participate in online activities that require registration, we require prior written permission from a parent or guardian.

Once we have obtained parental consent, we only ask the child for personally identifiable information that is reasonably necessary for the child to participate in our online activities.

If for any reason you are concerned that your child's personally identifiable information maintained by :)Smilie is not correct, or should you wish to have your child's name removed from our records, please contact us at privacypolicy@smilie.com and we will be happy to review, update or remove your child's information as appropriate.

What about cookies?
Cookies are small files downloaded to your computer to track movements within websites. Certain of our sites use cookies to keep track of your shopping cart and make sure you don't see the same ad repeatedly. Also, we use cookies to deliver content specific to your interest and for other purposes - For example, certain of our sites use "cookies" or other methods to monitor website usage. We collect information on what games are played, how much time is spent playing the games and which ads or links are clicked.

Certain of our sites use an outside ad company to display ads. These ads may contain cookies. Cookies received with banner ads are collected by our ad company, and we do not have access to this information. Aggregate consumer data may be shared with the advertising companies. Most browsers are automatically set to accept cookies. You can disable cookies or set your browser to alert you when cookies are being sent. However some areas will not function properly if you do so.

ValueClick, the company that serves many of the ads that appear on the smilie.com site, may also collect information regarding your activities online, including the sites you visit. Other ad serving companies may also collect similar information. For more information on ValueClick's services and how you can opt out of those services, please visit ValueClick's website. For more information about the practices of some of the other large ad serving companies that may collect information on your use of the site, you may visit AdKnowledge, Avenue A and MediaPlex to view their privacy statements and opt out policies.

What happens to the information provided?
:)Smilie does not disclose any personal information about registered children under 18 years of age to third parties regardless of parental consent, or share or disclose personal information other than as set forth in this policy, provided however, that in the event of a merger, acquisition, or the unlikely event of bankruptcy, management of :)Smilie' customer information may be transferred to its successor or assign.

If you register to become a member of smiliegames.com (our online games service), and you are 18 years of age or older, your e-mail address is also provided to our carefully selected partners.

The personal information you provide will allow us to alert you to new products, features and enhancements; special offers; upgrade opportunities; and contests and events of interest. From time to time, we are approached by companies and organizations that provide products or services that we believe may be of interest to you, and we may provide your personal information to such third parties. We see this as a value-added service helping you to find useful products or services. We strive to limit use of the information you provide to those offers that we think you would appreciate receiving. You may opt out of this service. See the opt out information below.

We may use survey information in marketing surveys to select and direct advertising that is more likely to be of interest to a particular member. This information may be transmitted to an ad server owned by the advertising company to match members with ads that they are more likely to be interested in. However, we do not disclose any member's personal information to our advertisers without the member's consent. Participation in member surveys is entirely optional.

From time to time, :)Smilie may employ third-party contractors to collect personally identifiable information on our behalf, or to provide e-mail delivery, product or promotional fulfillment, or other services on our sites. When requesting these services, you may be asked to supply your name, mailing address, telephone number and e-mail address. When our third-party contractors collect and/or have access to the personally identifiable information you provide when requesting such services from :)Smilie, :)Smilie requires that they adhere to our stated privacy policies and protect the confidentiality of personal information they collect or have access to in the course of their engagement by :)Smilie.

Finally, we may use your personal information for our internal marketing and demographic studies, so we can consistently improve our sites to better meet our visitors' needs. To enforce legal rights and the law, or when we have reason to believe that the disclosure is necessary to address potential or actual injury or interference with our rights, property, operations, users or others who may be harmed, we may also disclose information to law enforcement, or the appropriate civil authorities.

Opt-out provision
When we first collect information about you, we will offer you the opportunity to opt-out of having your personally identifiable information shared with parties outside of :)Smilie or its subsidiaries (except to the extent required by law, court order, or as requested by other government or law enforcement authority). In addition, if you do not want :)Smilie to send you e-mail or postal mail about our products and services, you can opt out at the time of registration or information collection. If, at a later date, you choose to have your name removed from our database, you can do so by sending an e-mail to privacypolicy@smilie.com. You may also click the unsubscribe link on our e-mail offers and newsletters.

Safeguarding your personal information
We will only collect personal information to the extent deemed reasonably necessary to serve our legitimate business purposes, and we will maintain appropriate safeguards to ensure the security, integrity and privacy of the information you have provided. In addition, we will take reasonable steps to assure that third parties to whom we transfer any data will provide sufficient protection of that personal information.

Review, correction of your information and requesting removal from mailing lists and deactivating your account
If for any reason you are concerned that the personal information maintained by :)Smilie is not correct, or should you wish to have your account(s) deactivated or be removed from our mailing lists, please contact us at (REMOVETHIS-NOSPAM)privacy@smilie.com and we will be happy to review, update or remove information as appropriate. All:)Smilie' sites can deactivate your account(s). We may still retain your information on our files however, to resolve disputes, enforce our user agreement, and due to technical and legal requirements and constraints related to the security, integrity and operation of our websites.

By using this site, you signify your assent to the :)Smilie Online Privacy Policy. If you do not agree to this policy, please do not use this site. We reserve the right to make changes in this policy. Please check back from time to time to ensure you are aware of any changes in our privacy practices. Our privacy policy will indicate the date it was last updated, and we may notify you of specific changes from time to time. Your continued use of our site will signify your acceptance of these changes.