9th April, 2002

DEBUT OF PANASONIC GRAND PRIX CHALLENGE

Panasonic's UK Grand Prix challenge mini-site went live last week with the 'headline feature' a season long arcade racing competition sourced from :)Smilie.

The customisation and rebrand of popular Java game property Formula Racing was secured through New Media agency Kysen's London office.

Featuring all new game selection graphics, game flow, mail a friend and competition entry modules, the game supports Panasonic's fledging sponsorship of the Toyota Formula One racing team.

The development was completed within 3 weeks and will continue throughout the full Formula 1 racing season with new tracks each month and prizes for both high score achievers and anybody who mails a link on to a friend.

Kysen and Panasonic are delighted with the results and are looking forward to a successful campaign.