9th April, 2002
DEBUT OF PANASONIC GRAND PRIX CHALLENGE
Panasonic's UK Grand Prix challenge mini-site went live last week
with the 'headline feature' a season long arcade racing competition
sourced from :)Smilie.
The customisation and rebrand of popular Java game property Formula
Racing was secured through New Media agency Kysen's London office.
Featuring all new game selection graphics, game flow, mail a friend
and competition entry modules, the game supports Panasonic's fledging
sponsorship of the Toyota Formula One racing team.
The development was completed within 3 weeks and will continue throughout
the full Formula 1 racing season with new tracks each month and prizes
for both high score achievers and anybody who mails a link on to a
Kysen and Panasonic are delighted with the results and are looking
forward to a successful campaign.